GDPR Privacy Statement



At My Place Hotels of America (“My Place,” “we” or “our”) we value your loyalty and are committed to safeguarding your personal information. Our Privacy Policy provides insight into our practices relating to the security and usage of your data. As you read this policy, know that your concerns are our concerns and we will always treat your data with the utmost care and respect.

We understand that your privacy is important. This Privacy Policy identifies the types of information we collect, how we use your information, and what options you have regarding these practices.

Information We Collect

We collect personal information throughout our interaction with our guests in order to provide you with the service and accommodations you need. By visiting our website and submitting your information you consent to our collection and use of such data. We also collect personal information when:

you inquire about our services;

you make a reservation;

you complete a transaction at one of our hotels;

you become a guest loyalty member; and

you apply for a position at our company.

The types of personal information we collect may include your name; company name; financial information (including payment card information); home, business or billing address; home, business, or mobile phone number; fax number; email address; and birth date. We may also collect information about participation in contests or sweepstakes; passport number; your guest preferences; information about your vehicle; AAA number; groups with which you are associated for stays at hotels; and other types of information you may choose to provide us or that we may obtain about you. We may also capture or record images and/or audio of guests and visitors while in public areas as well as information related to your location while on our properties (for example, via a keycard).

If you choose to participate in our social media presence or interact with us via social media platforms, we may collect information from your social media accounts consistent with your settings within the social media service.

If you are interested in obtaining more information about franchise opportunities, we may collect information about you in order to assess your suitability to become a franchisee. We may also contact third parties about your suitability, such as credit bureaus, public records agencies, and similar service providers. We use this information to conduct due diligence on potential franchisees.

Sensitive Information

We do not generally collect sensitive information about you unless it is volunteered by you or unless we are required to do so under applicable law. We may use health data provided by you to serve you better and meet your particular needs (for example the provision of disability access).


We also use various technologies to collect and analyze information about your activity on our website, including "cookies." A cookie is a small text file that is stored on your computer and saves information about your activity on the website. In some instances personal information (such as your email address) may be embedded in a cookie when you visit our site. We may also use pixel tags, web beacons, links in emails, JavaScript, and similar technologies to collect information about you from your website visit. You may choose to disable cookies in your browser, but please note that doing so may affect your ability to properly interact with our website.

We also partner with third party companies to display advertisements for My Place while you are browsing other internet sites. These companies may use cookies or similar technologies to gather information about your browsing history and place browser-based advertisements for My Place on other websites you visit.

How We Use the Information

In order to maintain a high level of customer service, we may use your personal information to:

provide you with products and services that you request (e.g. to complete a reservation);

process your financial information to complete a purchase;

communicate with you about your loyalty program membership;

send you announcements, program updates, and special offers and promotions for our products and services or third-party products and services;

improve our services and website content via market research, such as customer feedback surveys;

respond to an employment request; and to

improve your overall My Place experience.

We may use your personal information to provide or offer you newsletter, promotions, and featured specials, as well as other marketing messages in accordance with any communications preferences you have expressed. We use your information to provide in-stay messaging, account alerts, and reservation confirmations; to send you marketing messages; and to conduct surveys, prize draws, and other contests.

At any time you may opt-out of receiving communications from us via the links provided in each email or survey, by calling our customer service center. Each opt out request is recorded and processed without undue delay.

Third Party Access to Personal Information

We do not sell or rent your personal information to third parties and our business partners do not have direct access to your personal information. However, we do partner with third-party companies that send communications on behalf of My Place. Based on your preferences, we may share your personal information (such as your email address) with these companies in order to facilitate our communications with you. In addition, we may also be required to share your information under applicable state or federal law, or in connection with lawful process such as a subpoena or court order; we will comply with those requests when required to do so by applicable law.

Storage and Security

In most cases, the information you provide is stored in a centralized database. We have security measures in place to minimize the loss, misuse, and alteration of the personal information under our control.

Links to Third-Party Websites

Our website may contain links to third party websites. These links are provided for your use and we are not responsible for the privacy practices or the content of such third-party websites.


We do not sell products or services for purchase by minors (defined as individuals under the age of 18), except in jurisdictions where doing so may be required by applicable law. Moreover, except where required by law, we do not knowingly collect personal information from minors. If you believe a minor has submitted personal information through our website, please contact us so we may remove their information from our database and email marketing campaigns.

If you have any questions about this Privacy Policy please contact:

My Place Hotels of America

1910 8th Avenue NE

Aberdeen, SD 57401