"Our focus has never been maximizing franchise fees—it's creating a high-performing economic model that delivers long-term value for owners."
Ryan Rivett, MPHOA President & CEO
Why Trend?
The Trend Approach
Since the initial conceptualization of My Place Hotels, the founders recognized that the strongest hospitality brands are built not only through disciplined ground-up development, but also through the thoughtful integration of existing hotel assets and experienced operators.
Trend by My Place was created to provide independent owners and conversion candidates with a smarter path forward: one that preserves operational strengths, protects enterprise value, and elevates guest experience without forcing unnecessary standardization or excessive capital disruption.
As the hospitality landscape becomes increasingly crowded with ambiguous conversion products and rigid brand structures, Trend offers a flexible, market-aware alternative rooted in over 50 years of hospitality leadership, operational integrity, and owner-focused philosophy.
Three-Tier Brand Architecture
Trend Hotels & Suites
Comfort without Compromise
Trend Hotels & Suites represents the most versatile and demand-diverse product within the Trend family, blending transient hospitality with extended stay functionality to serve the evolving needs of modern travelers.
Positioning: Premium extended stay product blended with transient hospitality. Tier 1 represents the highest chain scale and finish level in the Trend brand family.
Trend Hotels
Quality Comfort
Trend Hotels represents the centerline of the modern select-service experience: refined, efficient, dependable hospitality designed to serve both business and leisure travelers with equal confidence.
Positioning: Modern mainstream select-service for business and leisure travel. Tier 2 is the commercial centerline of the Trend brand family.
Trend Inns & Suites
Smart Value
Trend Inns & Suites celebrates the foundational spirit of American hospitality. Designed for well-located economy and midscale assets with character, accessibility, and regional relevance, Trend Inns & Suites embraces the dependable roadside hotel, the trusted regional inn, the destination lodge, and the market staple that has served generations of travelers.
Positioning: Value-oriented hospitality — economy and midscale transient product combined with economy/midscale extended stay. Tier 3 captures conversion candidates that operate below the Upper Midscale line.
Single Operating Platform: The My Place Ecosystem
Every conversion to a Trend tier carries a Property Improvement Plan (PIP) calibrated to the source brand and asset condition. The PIP scope varies by competitor—what does not vary is the operating platform.
All Trend properties—regardless of tier—operate under the My Place technology ecosystem. This is non-negotiable and is a core element of every PIP. The strategic rationale is twofold:
Revenue management efficiency. A single PMS, CRS, CRM, and RMS stack lets the revenue team run consistent strategy across the portfolio, benchmark performance apples-to-apples, and apply playbooks that scale. Mixed technology environments fragment data, slow decisions, and erode pricing discipline.
Training curriculum alignment. GMs, front desk, housekeeping, and maintenance staff are trained on one set of systems and one set of operational standards. Transferable training lowers ramp time, supports cross-property staffing flexibility, and protects guest experience consistency across the brand.
Leadership Development
Through My Place University, ongoing education, and dedicated quality assurance programs, we provide the training, resources, and support needed to help owners and their teams deliver exceptional service and operate with confidence.
Revenue Management
Our revenue management ecosystem combines the power of My RevEdge, Market Force, and My RevPulse. Together, they deliver the insights, expertise, and technology needed to maximize revenue and drive performance.
National Sales
Our National Sales team brings together national sales support, nationally negotiated accounts, and strategic partnerships to help maximize your hotel's visibility. Together, these programs drive demand and create new booking opportunities.
Loyalty
Our loyalty initiatives are powered by Stay Rewarded, helping hotels encourage repeat stays and build lasting guest relationships. Through exclusive member benefits, we help drive retention and long-term value.
Marketing
Our Marketing team brings together digital presence, distribution support, and design services to help grow your hotel's visibility. Together, these services strengthen your brand and connect more travelers with your property.
Guest Engagement
Our guest engagement efforts combine social media management and personalized communication to foster meaningful guest connections and keep your hotel top of mind.
Interested in Building from the Ground Up?
If you're looking to develop a new hotel, My Place Hotels offers a proven prototype, efficient construction model, and the support of an experienced franchise team to help bring your vision to life.
Explore My Place Franchising