Security & Privacy
My Place Hotels - Privacy Policy
Last Updated: January 12, 2026
This online Privacy Policy (the “Policy”) describes how My Place Hotels of America, LLC and its affiliates and subsidiaries (collectively “My Place Hotels,” “we,” “us,” or “our”) collect, use, disclose, and secure the personal information we gather about you through our website, https://www.myplacehotels.com/ (the “Site”), when you use our apps, and when you otherwise interact with us (collectively, the “Services”).
For purposes of this Policy, “personal information” means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations, such as aggregated, anonymized, or deidentified data. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to My Place Hotels generally or in any specific context.
In providing our Services, My Place Hotels may collect personal information on behalf and as a service provider for third parties. This Policy does not govern any information we collect on behalf of third parties, and you should consult their privacy policies to become familiar with their data collection and usage practices.
Notice at Collection for California Residents: At or before the time of our collection of their personal information, California residents have a right to receive notice of:
While we strongly encourage users to read the entire Policy, you can jump to the sections of this Policy that contain this information by clicking on the hyperlinks above.
1. You Consent to This Policy
By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Policy. Beyond this Policy, your use of the Services is subject to our Terms of Use. If you do not agree to this Policy or our Terms of Use, you may not use the Services.
This Policy and the Terms of Use apply regardless of how the Services are accessed and will cover any technologies or devices by which we make the Services available to you.
If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section of this Policy.
2. Types of Personal Information We Collect
We collect information you voluntarily provide directly to us, information that we collect automatically when you interact with the Services, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.
A. Personal Information You Provide to Us
The following list describes the categories of personal information we may collect directly from you:
Account Information. We collect name, phone number, address, email, login credential, and password when you sign up for certain Services that require an account, such as our rewards program. We use this information for the following purposes: providing the Services, administrative purposes, and marketing and advertising our products and services.
Business Information. We collect employer or other business information such as business name, address, website in connection with group or corporate travel bookings, vendor or applications, and similar submissions to us. We use this information to provide the Services, for administrative purposes, and to market and advertise our products and services.
Travel Information. We collect first name, last name, date of birth, location of travel, travel dates, rewards numbers, confirmation numbers, travel preferences, identification information such as driver’s license or passport number, age, military status, and AARP membership as applicable, and other information related to your travel reservation when you book a stay with us or otherwise contact us about a new or existing reservation. We use this information to provide the Services and for administrative purposes.
Health or Disability Information. We collect health or medical information, disability status, dietary restrictions, or other related information if you request a booking accommodation, such as a hotel room with accessibility features. We use this information to provide the Services and for administrative purposes. For more information about our collection of health information, please see our separate Washington and Nevada Consumer Health Privacy Policy.
Contact Information. We may collect first name, last name, mailing address, phone number, and email address when you when you request information from us, book travel and accommodations, stay at one of our locations, or fill out a form on the Site or that we otherwise provide. We use this information to provide the Services, for administrative purposes, and to market and advertise our products and services.
Payment and Commercial Information. We, or a payment processor acting on our behalf, collect name, billing address, phone number, debit or credit card information, purchase history, or other payment processing information when you book a reservation or make other purchases through the Services. We use this information to provide the Services and for administrative purposes.
Responses to Surveys and Questionnaires. We collect the responses you provide to us when you respond to surveys or any requests for feedback that we send. We use this information for administrative purposes and to market and advertise our products and services.
Social Media Information. We collect information that you post or share with us when you interact with our social media pages. Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private. We use this information for administrative purposes and to market and advertise our products and services.
Text Message Opt-In Information. We collect your phone number and other related information you provide us when you provide consent to receive SMS marketing messages from us. We collect this information when you opt-in to receive text messages from us. We use this information to provide the Services, for administrative purposes, and to market and advertise our products and services.
User-Generated Content. To the extent not already included by the other categories above, we collect information in any content you upload, comment, or otherwise submit on the Services. We collect this information when you provide it you submit it to us through any forms or pages maintained by us or on our behalf. Be aware that as a default, any information you post on the Services, including without limitation reviews, comments, and text, may be available to and searchable by all users of the Services. We use this information to provide the Services and for administrative purposes.
For additional detail regarding how we use your personal information, please see the “How We Use Personal Information” section of this Policy below.
B. Personal Information Collected Automatically Through “Cookies” or Other Tracking Technologies
Cookies are small files created by websites, including our Services, that reside on your computer’s hard drive and that store information about your use of particular websites. When you access our Services, we use cookies and other tracking technologies to:
Estimate our audience size and usage patterns;
Store information about your preferences, allowing us to customize our Services according to your individual needs;
Contact you to provide you with information or services that you request from us;
Advertise new content, events, and services that relate to your interests;
Provide you with more personalized content that is most relevant to your interest areas; and
Recognize when you return to our Services.
We may send one or more cookies to your computer or other device. We set some cookies ourselves, and others are set by third parties. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services. These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services. This information allows us to understand how you use the Services.
Some cookies operate from the time you visit the Services until the end of that particular browsing session. These cookies, which are called “session cookies,” expire and are automatically deleted when you close your internet browser.
Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your internet browser. These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.
The following chart lists the different types of cookies that we and our service providers use on the Services, examples of who serves those cookies and links to the privacy notices and opt-out information of those cookie servers. Please note that this chart is not exhaustive and these cookies are examples of cookies on the Services. If the Services introduce a cookie or similar tracker that materially differs in kind from those listed here, we will update this Policy.
Types of Cookies | Purpose | Who Serves |
|---|---|---|
Essential | These cookies are required for the operation of the Services and enable you to move around the Services and use its features. Disabling these cookies can negatively impact the performance of Services. | My Place Hotels |
Functionality | These cookies are used to recognize you when you return to the Services. This enables us to personalize content for you and remember your preferences. These cookies also enable your interactions with the Services such as emailing us and customer support chat. | |
Analytics, Performance, and Research | These cookies, beacons, and pixels allow us to analyze activities on the Services. They can be used to improve the functioning of the Services. For example, these cookies recognize and count the number of visitors and see how they move around the Services. Analytics cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Services for those who engage with our advertising. |
|
Social Networking | These cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites. These cookies may also be used for advertising purposes. | |
Advertising | These cookies and pixels are used to deliver relevant ads, track ad campaign performance, or track email marketing. |
You can manage your cookies preference as described in the “Your Privacy Options and Configurations” section of this Policy.
C. Personal Information We Receive From Third Parties
We may receive additional information about you from third parties, such as if you book a stay with us through a third-party provider and combine it with other information we have about you.
3. How We Use Personal Information
We use personal information we collect for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described in further detail below.
A. Providing Our Services
We use your information to fulfill our contract with you and provide you with our Services, such as:
Managing your information and accounts;
Tracking reservations and processing bookings;
Providing access to certain areas, functionalities, and features of our Services;
Answering requests for customer or technical support;
Communicating with you about your account, activities on our Services, and policy changes;
Processing your financial information and other payment methods for products or Services purchased or used;
Processing applications if you apply for a job we post on our Services; and
Allowing you to register for events and promotions.
B. Administrative Purposes
We use your information for various administrative purposes, such as:
Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
Measuring interest and engagement in our Services;
Improving, upgrading, or enhancing our Services;
Developing new products and services;
Ensuring internal quality control and safety;
Authenticating and verifying individual identities, including requests to exercise your rights under this Policy;
Debugging to identify and repair errors with our Services;
Auditing relating to interactions, transactions, and other compliance activities;
Sharing personal information with third parties as needed to provide the Services;
Enforcing our agreements and policies; and
Carrying out activities that are required to comply with our legal obligations.
C. Marketing and Advertising our Products and Services
We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.
If you have any questions about our marketing practices, you may contact us at any time as set forth in “Contact Us” section below.
D. With Your Consent
We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.
4. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose the personal information we collect:
To Business Partners and Affiliates. We may disclose personal information to our business partners and affiliates; advisors such as legal advisors and financial advisors; related entities, parent companies, investors, subsidiaries, joint ventures, or other companies under common control; and/or other similar third parties.
As Part of Business Transactions or Mergers. We reserve the right to disclose your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
As Part of Bankruptcy or Insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may disclose your personal information with third parties as part of the sale or reorganization process.
To Service Providers. We use service providers to perform various functions on our behalf. We may also receive personal information from service providers.
To Marketing Partners. We may use certain cookies or tracking technologies, such as Google Analytics, that collect personal information so that it can be used in connection with the marketing efforts of third parties.
As Required by Law, for Legal Purposes, and for Other Similar Purposes. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with regulatory, administrative, or law enforcement requests and legal process, such as a court order or subpoena, or the requests of governmental or regulatory agencies (whether domestic or foreign); (b) respond to your requests, the requests of others, or to lessen the burden of anticipated or formal legal requests; or (c) protect your, our, or others’ rights, property or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
5. YOUR PRIVACY RIGHTS
A. Consumer Privacy Rights
Under certain U.S. state privacy laws, you may be entitled to various privacy rights. Although they may not all apply to us, My Place Hotels values your privacy, and we therefore afford privacy rights to all individuals regardless of their residency. The chart below explains these rights, although some exceptions may apply:
Consumer Right | Explanation |
|---|---|
Right to Know/Access | You may have the right to confirm whether we are processing your personal information, the right to know specific pieces of personal information we have collected about you, to know the categories of personal information we are processing or have processed, and the right to access that data. You also have the right to know the third parties to whom we have disclosed your personal information. |
Right of Correction | You may have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information. |
Right of Deletion | You may have the right to delete your personal information provided by you or obtained about you. |
Right to Restrict or Object | You may have the right to object to the processing of your personal information that is based on legitimate interests or your consent. |
Right of Portability | You may have the right to obtain your personal information in a portable and—to the extent technically feasible—readily usable format that allows you to transmit the data to another entity without hindrance. |
Right to Opt-Out | You may have the right to opt-out of the processing of your personal information for the purposes of:
At this time, we do not engage in decision-making based solely on automated processing, including profiling, which produces legal effects concerning you or which significantly affects you. |
Right Against Retaliation | You may have the right not to receive discriminatory treatment or retaliation if you exercise privacy rights available to you by law. We will not discriminate or retaliate against you because you exercised any of your privacy rights, including, but not limited to, by: denying goods or services to you; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level of quality of goods or services to you; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services. |
Right to Appeal Our Decision | You may have the right to appeal our decision if we decline to process your request. If applicable laws grant you an appeal right and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal. |
B. Sensitive Data
We will process personal information that constitutes “sensitive data,” as the term or its equivalent is defined under applicable privacy laws, in accordance with such laws. In some instances, that means we will not collect sensitive data without first obtaining your consent or providing you with the right to opt out.
To exercise your rights, to know/access, correction, deletion, restrict, or portability, as applicable, please email us at privacy@myplacehotels.com or at 1-855-200-5685. You can exercise your right to opt out of targeted advertising cookies and similar technologies, which may constitute a “sale” or “sharing” under certain privacy laws, through the “Your Privacy Choices” link located in the footer of our Site.
D. Verification
To ensure the protection of your personal information, we may need to verify that the individual submitting a request is the consumer to whom the request relates prior to processing the request, or an authorized agent. To verify a consumer’s identity, we may request up to three pieces of personal information about you to compare against our records when you make a request. Making a verifiable consumer request does not require you to create an account with us. However, we may require that you access a previously existing account where necessary to submit the request. We will only use personal information provided in your request to verify your identity and will delete any information you provide after processing the request. We reserve the right to take additional steps as necessary to verify the identity of consumers where we have reason to believe a request is fraudulent.
You may also choose a person or business that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, we require that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with us. Failure to do so may result in us denying your request.
6. Your Privacy Options and Configurations
Depending on the device(s) you use to access the Services, you may be able to select certain privacy choices or configuration, which are further described below:
Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding our Services or updates to our Terms of Use or this Policy).
Mobile Devices. We may send you push notifications through our mobile application. You may opt out from receiving these push notifications by changing the settings on your mobile device.
Text Messages. If you have previously opted-in to receive text messages from us, you may unsubscribe from these messages at any time by following the instructions in the text message, or by replying to the message with the word “STOP”.
Do Not Track.Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals. However, our Site responds to the Global Privacy Control, a similar browser-based opt-out signal .
Cookies and Personalized Advertising. You may stop or restrict the placement of cookies and tracking technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt out of personalized advertisements on some mobile applications by following the instructions provided by Android or iOS. You can find out more about cookies and how to manage them by visiting https://consumer.ftc.gov/articles/how-websites-apps-collect-use-your-information. You can also learn more about how to opt out of Google Analytics through Google’s opt-out browser add-on here.
7. Supplemental Provisions for California Residents
This section supplements our Policy and only applies to our processing of personal information that is subject to California Consumer Privacy Act, Cal. Civ. Code § 1798.100 et seq. as amended by the California Privacy Rights Act and implementing regulations (collectively “CCPA”). Below, we have described our practices relating to personal information of California residents during the preceding 12 months prior to the date this Policy was last updated using the specific terminology required under the CCPA.
Collection and Sources of Personal Information. We have collected personal information in the following categories: identifiers, personal information, commercial information, sensitive personal information, internet or other similar network activity, professional or employment related information, and inferences. We have collected information directly from you, through cookies and similar tracking technologies, and from our partners.
Disclosure of Personal Information. We have disclosed the categories of personal information described above to partners including marketing and data analytics providers, service providers, and other third parties pursuant to our legal obligations or as otherwise required by law.
Business Purposes for Disclosure and Collection. We have collected and disclosed the categories of personal information described above for the following business purposes: to provide the Services, for administrative purposes, marketing and advertising our products and services. If we process sensitive data as defined by California law, we will only do so for the purposes specifically authorized by California law and in a manner that is necessary and proportionate for those purposes. As such, we do not perform any processing for which a Right to Restrict request is available
“Sharing” and “Sales” of Personal Information. We have “shared” personal information in the following categories with our partners and service providers for cross-contextual behavioral advertising: identifiers, commercial information, and internet or similar networking activity for purpose of marketing and advertising our products and services through our use of cookies and similar tracking technologies. While we have not directly sold the personal information of any consumer for monetary consideration, our use of cookies and other tracking technologies described above may be constitute a “sale” of personal information under the CCPA. However, we do not have any actual knowledge of us “sharing” or “selling” the personal information of children under 16 years of age.
8. Cross-Border Transfers of Personal Information
We process personal information on our servers in the United States and may do so in other countries. If you use our Services or otherwise provide us with personal information from outside of the United States, you expressly consent to the transfer of your data to the United States, the processing of your data in the United States, and the storage of your data in the United States. If we transfer personal information subject to cross-border transfer obligations, we will use an appropriate safeguard.
9. How Long Your Personal Information is Kept
We determine how long to retain your personal information by taking into account various criteria, such as the type of Services provided to you, the nature and length of our relationship with you, possible re-enrollment with our Services, the impact on our Services we provide to you if we delete some information from or about you, and our obligations under applicable law.
We will retain your personal information until the personal information is no longer necessary to accomplish the purpose for which it was provided. We may retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations, to protect you, other people, and us from fraud, abuse, an unauthorized access, as necessary to protect our legal rights, or for certain business requirements.
We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Policy or under applicable law, contract, or regulation.
10. Our Commitment to Data Security
The security of your personal information is important to us. We take various reasonable organizational, administrative, and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach.
However, we cannot and do not guarantee complete security, as it does not exist on the internet.
11. Third-Party Links
Our Services may contain links to third-party websites. When we provide links, we do so only as a convenience, and we are not responsible for any content of any third-party website or any links contained within. It is important to note that this Policy only applies to our Services. We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting third-party websites. We also advise that you carefully read the privacy notice of any third-party websites you choose to visit.
12. Children’s Privacy
Our Services are not directed at children (as defined under applicable law). We do not knowingly collect personal information from children. If you believe a child has provided us with information, you can alert us by contacting us as set forth in the “Contact Us” section below.
13. Changes to this Policy
This Policy may change from time to time. If we need to change this Policy at some point in the future, we will post any changes on this page. If we make a significant or material change to this Policy, we will notify you as required by applicable law. You should check these terms when you use the Services. Your continued use of the Services constitutes acceptance of the most current version of this Policy.
14. Contact Us
If you have any questions about this Policy, please contact us by email at privacy@myplacehotels.com, or at 1910 8th Avenue NE, Aberdeen, SD 57401.