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Franchise Update Operations August 15, 2025

Game Changed: Meet My RevEdge™ by My Place

My Place Hotels Launches My RevEdge: A Game-Changing Business Intelligence Tool Built for Operators, by Operators

ABERDEEN, SD – My Place Hotels of America has officially launched My RevEdge, a proprietary business intelligence platform designed to empower hotel teams and franchisees with real-time data, dynamic analytics, and streamlined revenue decision-making tools. Developed with the end-user in mind, My RevEdge marks a significant leap forward in the company’s mission to simplify operations while enhancing performance and profitability.

In today’s competitive hospitality landscape, actionable insights can make the difference between meeting goals and exceeding them. My RevEdge was created to do just that—by offering property teams and ownership groups a centralized, easy-to-use dashboard that connects the dots between data and revenue-driving decisions.

“My RevEdge represents a shift in how we optimize revenue," said Dustin Northrop, Director of Revenue Optimization. "Gone are the days of manually compiling reports from multiple systems. Now, operators have a single streamlined platform delivering real-time, actionable insights that bridge the gap between data and decisions, so they can spend less time on reporting and more time driving results."

The vision behind My RevEdge was shaped by the brand’s deep operational expertise and feedback from its hotel network. As a franchise system built around lean teams and extended-stay efficiency, My Place Hotels recognized the need for a tool that could reduce reporting time while improving revenue precision.

"Many of our operators are wearing multiple hats, and they don’t have time to dig through reports or toggle between platforms,” said Matt Campbell, Chief Operating Officer. “My RevEdge eliminates that burden by pulling the most relevant data into one place, making it easy to act on insights instead of searching for them.”

By integrating My RevEdge into its broader suite of franchise support tools, including the My Place Portal and ongoing revenue management services, My Place Hotels ensures that every property can stay aligned with brand strategies while executing localized tactics.

As My Place Hotels continues its growth trajectory with more than 120 properties open or in development, tools like My RevEdge underscore the brand’s commitment to operational excellence and technological innovation without overcomplication.

Matt Campbell, COO of My Place Hotels

"At the end of the day, My RevEdge reflects our belief that technology should serve the operator, not the other way around. This is just the beginning of what we’re building to support our franchisees and their teams."

Key Features of My RevEdge

  • Real-Time Performance Monitoring: Users can view live performance metrics such as occupancy, ADR, and RevPAR across all properties or drill down by date range, segment, or channel.
  • Segment & Channel Insights: My RevEdge breaks down revenue contribution by business segment (corporate, leisure, OTA, etc.) and booking channel, helping operators better understand trends and opportunities.
  • Dynamic Pickup Tracking: Hotel teams can track pace and pickup by room type or source, enabling quicker response to booking patterns and competitive shifts.
  • Custom Alerts & Notifications: Users can set alerts for key revenue indicators, ensuring they’re notified when thresholds are exceeded or fall short—keeping performance top of mind every day.
  • User-Friendly Interface: Designed for ease-of-use at every level of hotel operations, from general managers to regional leaders to ownership groups.

 

About My Place Hotels of America, LLC

My Place Hotels of America, LLC (“My Place Hotels”) is a hotel franchisor focusing on franchising clean and comfortable hotels with modern rooms, amenities, and excellent customer service, all at an affordable price. The company is based in Aberdeen, SD, and offers two hotel brand options to potential and current franchisees. There are 82 My Place Hotels open across 31 states with over 120 hotels in the pipeline. For more information on franchising with My Place Hotels or to book your next stay, please visit myplacehotels.com/franchising or contact Terry Kline at (605) 725-5685.

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