My Place Hotels Expands Market Reach with Strategic Partnerships: Introducing Collaborations with EA+ and AMAC

ABERDEEN, SD — (January 20, 2025) — My Place Hotels of America has announced today the finalization of two strategic partnerships designed to significantly enhance the brand’s value proposition, broaden its addressable market and drive guest retention for franchisees. By joining forces with AGIA Affinity’s Emergency Assistance Plus (EA+) and the Association of Mature American Citizens (AMAC), My Place Hotels is deliberately fortifying its competitive positioning through holistic guest care and targeted demographic expansion.

These collaborations represent more than standard vendor agreements; they are a calculated effort to equip My Place franchisees with the tools necessary to win market share in an increasingly competitive hospitality landscape. By addressing the evolving needs of the modern traveler — specifically regarding safety, security and value — My Place is differentiating its product offering while simultaneously opening its doors to millions of new potential guests.

“As we continue to grow the My Place brand, our primary focus remains on driving value to our franchisees by understanding and anticipating the needs of the modern guest,” said Matt Campbell, COO of My Place Hotels. “These partnerships with EA+ and AMAC are strategic levers that allow us to deepen trust with our current guests and introduce our unique extended-stay experience to a massive, values-driven demographic. We are committed to finding new ways to help our property owners win business and retain it, and these alliances reflect our dedication to evolving the guest experience beyond the walls of our hotels.” 

Redefining Guest Care with EA+ (Emergency Assistance Plus)

In a move that reflects a shift toward increased traveler well-being, My Place has partnered with AGIA Affinity to offer Emergency Assistance Plus (EA+) to guests. This partnership acknowledges that in the post-pandemic travel landscape, peace of mind is no longer a luxury — it is a necessity.

EA+ is an added layer of protection for guests. This service provides a crucial safety net that travels with the guest, offering 24/7 emergency medical and travel assistance. The coverage spans unexpected events including illness, injury and travel disruptions, allowing guests to focus on the purpose of their trip — whether business or leisure — with confidence. 

Key Guest and Franchisee Benefits:

• Differentiation through Safety: By integrating travel protection into the guest ecosystem, My Place sets a new standard for hospitality brands, moving beyond simple comfort to active care.
• Exclusive Value: My Place guests receive a special discounted rate of $90 at signup and on every annual renewal, adding tangible financial value to their loyalty.
• Holistic Experience: This partnership reinforces the brand’s commitment to reliability, extending the "My Place" feeling of security far beyond the hotel property.

This partnership reflects the growing inclination where hospitality brands view the guest journey holistically. By alleviating the anxiety associated with travel emergencies, My Place fosters deeper trust and loyalty — vital components for recurring revenue in the B2B and extended-stay sectors. 

Expanding Market Reach with AMAC

Simultaneously, My Place Hotels is aggressively expanding its consumer base through a new partnership with the Association of Mature American Citizens (AMAC). With a membership exceeding two million, AMAC represents a powerful demographic with significant discretionary spending power and a penchant for travel.

This partnership is a natural fit for the My Place guest persona, which already boasts strong representation among mature travelers. This demographic prioritizes reliability, value and comfort — pillars of the My Place offering. Through this collaboration, My Place Hotels will be featured across the AMAC ecosystem, including on their website and in high-circulation email distribution channels, offering an exclusive brand-wide discount to members. 

Strategic Alignment:

• Direct Access to High-Value Travelers: This collaboration instantly exposes the My Place brand to more than two million potential new guests who are statistically more likely to engage in leisure, family and extended-stay travel.
• Product Fit: The My Place product — featuring in-room kitchenettes, pet-friendly policies and a residential feel — aligns perfectly with the preferences of the mature traveler market.
• Values-Driven Marketing: Partnering with AMAC connects My Place with a community that values clear, direct benefits and reliability.

This partnership highlights the efficacy of demographic overlap. Strategic partnerships ensure a win-win relationship when the product resonates authentically with the partner’s audience. For franchisees, this translates to a wider funnel of potential guests who are already primed to appreciate the specific amenities My Place offers. 

A Commitment to Franchisee Success

Both the EA+ and AMAC partnerships underscore My Place Hotels’ proactive approach to brand management. By layering value-added services like travel protection on top of aggressive market expansion into the senior demographic, My Place is building a robust engine for franchisee success. These initiatives are designed to increase occupancy, encourage repeat stays, and solidify the brand’s reputation as a forward-thinking leader in the extended-stay segment. 

About My Place Hotels of America, LLC

My Place Hotels of America, LLC (“My Place Hotels”) is an extended-stay hotel franchisor focusing on franchising clean and comfortable hotels with modern rooms, amenities, and excellent customer service, all at an affordable price. Based in Aberdeen, SD, the company has an established presence across 31 states with over 120 hotels in the pipeline, offering two hotel brand options to current and potential franchisees. For more information on franchising with My Place Hotels, please visit myplacehotels.com/franchising or contact EVP of Franchise Development Terry Kline at terry.kline“at”myplacehotels.com